Groups & Events
Create custom booking experiences for wedding parties, corporate events, conferences, and celebrations. Build branded landing pages with curated experiences for your special groups.
Overview
Groups allow you to create dedicated booking pages for special events and gatherings. Perfect for wedding parties staying at your property, corporate retreats, conferences, or any situation where you want to offer a curated selection of experiences to a specific group of guests. Each group gets its own branded landing page with custom pricing, exclusive experiences, and access controls.
Create Groups
Build custom landing pages for weddings, conferences, and special events
Custom Branding
Personalize with custom colors, logos, welcome messages, and event details
Track Everything
Monitor bookings, revenue, and guest engagement in real-time
Scale Plan Feature
Groups & Events is available on the Scale plan and above. Scale includes up to 10 active groups, with the Group Sponsor Portal available on Enterprise (or as an add-on to Scale). Perfect for hotels that host events and want to maximize ancillary revenue.
Common Use Cases
Here are the most popular ways hotels use the Groups feature:
Wedding Parties
Create a personalized experience portal for wedding guests. Offer spa packages, welcome dinners, group activities, and special pricing for the wedding party. Share a single link with all guests for easy booking.
Corporate Retreats & Team Building
Offer a curated menu of team-building activities, wellness sessions, and networking events for corporate groups. Track participation rates and manage group bookings effortlessly.
Conferences & Trade Shows
Create a dedicated portal for conference attendees with local experiences, dining options, and activities during downtime. Great for maximizing revenue from large events.
Wellness & Yoga Retreats
Build a serene, branded experience for retreat participants with yoga classes, spa treatments, meditation sessions, and wellness activities all in one place.
Family Reunions & Celebrations
Help families celebrate together with a custom portal for milestone birthdays, anniversaries, or reunions. Coordinate group activities and make booking easy for all attendees.
Setting Up a Group
Navigate to Dashboard → Groups to create and manage your event groups.
Basic Group Information
Define your group's identity and event details.
- • Name: Clear event name (e.g., "Smith-Johnson Wedding")
- • Type: Wedding, Corporate, Conference, Retreat, Reunion, Celebration
- • Dates: Event start and end dates for countdown timer
- • Description: Welcome message and event overview
Access Control
Choose how guests can access your group landing page.
- • Public: Anyone with the link can book
- • Password Protected: Require a password to access
- • Invite Only: Send personalized invite links via email
Customize Landing Page
Design a beautiful, branded experience for your guests.
- • Hero Image: Eye-catching banner image
- • Brand Colors: Primary and secondary color scheme
- • Welcome Message: Personalized greeting to guests
- • Custom Logo: Override property logo with event branding
- • Countdown Timer: Build excitement as event approaches
Add Experiences
Curate which experiences are available to this group.
- • Select from your property's published experiences
- • Set custom pricing (discounts or premiums)
- • Make experiences exclusive to this group only
- • Set maximum bookings per experience
- • Feature priority experiences at the top
Organizer Details
Add contact information for the event organizer or sponsor.
- • Organizer name, email, and phone
- • Used for magic link access to sponsor portal (Enterprise)
- • Optional: Set expected guest count for RSVP tracking
Preview & Publish
Generate a preview link to review the landing page, then publish when ready. Share the unique group URL with your guests.
Use Preview Mode
Before publishing, use the preview feature to test your landing page with stakeholders or the event organizer. You can generate a temporary preview link that expires in 24 hours.
Managing Groups
Once your group is published, track performance and manage bookings from your dashboard.
View Analytics
Track total bookings, revenue, guest count, and conversion rates per group.
Manage Bookings
View all bookings made through this group, filtered by experience or date.
Update Details
Edit experiences, pricing, or landing page design at any time.
Share Link
Copy shareable link or QR code to distribute to guests via email or SMS.
Sending Invites
For invite-only groups, send personalized invitations directly from the dashboard:
- 1.Navigate to your group and click "Send Invites"
- 2.Enter guest email addresses (one per line or CSV upload)
- 3.Customize the invite message and set expiration (default 30 days)
- 4.Send invites—each guest gets a unique token in their invite link
- 5.Track who has accepted their invite in the dashboard
Group Sponsor Portal
Available on Enterprise plans, the Group Sponsor Portal gives event organizers direct access to view bookings, track RSVPs, and download guest lists—without logging into your hotel dashboard.
Enterprise Feature
The Group Sponsor Portal is included with Enterprise plans or available as a premium add-on to Scale. It's perfect for wedding planners, corporate event managers, and conference organizers who need real-time visibility.
Magic Link Access
Organizers request access using their email address (must match the organizer email on the group). They receive a secure magic link that grants them 24-hour access.
- No password needed, just email verification
- Secure, time-limited access tokens
- Auto-renewed on each visit
What Organizers Can See
- Real-time stats: Bookings, revenue, guests, RSVP rate
- Guest list: Names, emails, bookings per guest
- Experience breakdown: Which activities are most popular
- Timeline view: Bookings by date
- Recent activity: Latest bookings and cancellations
Export Guest Lists
Organizers can export complete guest lists for planning and follow-up:
- Export as CSV or JSON
- Includes contact info and booking details
- Aggregated by unique guests
Communication Tools
Organizers can stay connected with their guests:
- Send reminder emails to all guests
- Target guests with or without bookings
- Notification preferences (instant, daily, weekly)
Best Practices
Landing Page Design
- Use high-quality images: Hero image sets the tone
- Keep welcome message brief: 2-3 sentences max
- Match event theme: Colors and branding should align
- Enable countdown timer: Creates urgency and excitement
Experience Selection
- Curate carefully: Only show relevant experiences
- Feature 1-2 priorities: Highlight signature experiences
- Offer variety: Mix price points and activity types
- Set capacity limits: Create scarcity for high-value items
Pricing Strategy
- Offer group discounts: 10-20% off standard pricing
- Bundle experiences: Package deals increase AOV
- Early bird pricing: Reward advance bookings
- VIP upgrades: Premium options for special guests
Communication & Promotion
- Share link early: Give guests time to plan
- Use QR codes: On save-the-dates, invitations
- Send reminders: 1 week and 1 day before event
- Track engagement: Monitor page views and conversion rate
Archive Old Groups
Once your event concludes, set the group to inactive or delete it to free up your active group limit. The Scale plan includes 10 concurrent active groups—archived groups don't count.
Related Documentation
Ready to Create Custom Group Experiences?
Upgrade to the Scale plan to unlock Groups & Events, Resources, Provider marketplace, and all advanced features. Enterprise includes the Group Sponsor Portal.
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