Events & Ticketing
Sell tickets to concerts, festivals, parties, and seasonal events. Manage capacity, create ticket tiers, and track check-ins with QR codes.
Overview
Events allow you to sell tickets to single-occurrence happenings like concerts, festivals, holiday parties, wine tastings, and seasonal celebrations. Unlike recurring experiences, events are one-time occasions with specific dates, ticket tiers, capacity limits, and on-site check-in capabilities.
Create Events
Set up single-occurrence events with date, time, venue, and ticket tiers
Sell Tickets
Offer multiple ticket tiers with capacity limits and early bird pricing
Check-In Guests
Scan QR codes at the door and track attendance in real-time
Scale Plan Feature
Events & Ticketing is available on the Scale plan and above. Perfect for hotels hosting concerts, festivals, holiday parties, and exclusive gatherings.
Common Event Types
Here are the most popular ways hotels use the Events feature:
Concerts & Live Music
Host live bands, DJs, or acoustic performances. Sell GA tickets, VIP packages, and meet-and-greet access with tiered pricing.
Holiday Parties & Celebrations
New Year's Eve galas, Halloween bashes, Valentine's dinners, and seasonal celebrations. Perfect for capacity-limited events with premium pricing.
Wine Tastings & Culinary Events
Intimate wine tastings, chef's table dinners, and cooking classes with limited seating. Ideal for premium experiences with small capacity.
Festivals & Multi-Day Events
Food festivals, art shows, summer concert series, and multi-day celebrations. Sell day passes or full-festival access.
Sports & Competition Events
Golf tournaments, tennis matches, pickleball leagues, and fitness competitions. Sell spectator tickets and participant entries.
Creating an Event
Navigate to Dashboard → Events to create and manage your ticketed events.
Event Details
Set up the basics: name, date, time, and venue information.
- • Name: Clear, compelling (e.g., "Summer Jazz Under the Stars")
- • Date & Time: Single occurrence with doors open time
- • Venue: Location name, address, and directions
- • Description: What guests can expect, performers, schedule
Ticket Tiers
Create multiple ticket types with different pricing and benefits.
- • General Admission: Standard entry at base price
- • VIP/Premium: Enhanced access, reserved seating, perks
- • Early Bird: Discounted pricing for early purchasers
- • Benefits: List what each tier includes
Capacity & Sales Window
Set overall event capacity and control when tickets go on sale.
- • Total Capacity: Maximum attendees across all tiers
- • Per-Tier Limits: Cap each ticket type separately
- • Sales Start/End: When tickets become available
- • Early Bird Window: Tier-specific sale periods
Photos & Marketing
Add compelling imagery and promotional information.
- • Upload cover image and event photos
- • Add event highlights/bullet points
- • Include performer/speaker bios
- • Set SEO metadata for discovery
Check-In Settings
Configure how guests will check in on event day.
- • Early Check-In: How early guests can arrive (e.g., 60 min before)
- • Late Check-In: Grace period after event starts
- • Re-Entry: Allow/disallow multiple check-ins
- • ID Verification: Require ID matching for VIP tiers
Publish Event
Review all details, test ticket purchase flow, and publish to your widget.
Ticket Tiers & Pricing
Maximize revenue by offering multiple ticket tiers with different access levels and benefits.
Tier Strategies
- General Admission: Base entry at standard price
- VIP: 2-3x price with perks (reserved seating, meet-and-greet)
- Early Bird: 15-25% discount for first 100 tickets sold
- Group/Table: 4-pack or 8-pack pricing for groups
Tier Benefits
- Reserved/priority seating or standing area
- Complimentary drinks, appetizers, or swag bag
- Early entry or private pre-party access
- Meet-and-greet with performers or speakers
Dynamic Pricing Strategy
Start with Early Bird pricing at 75% of full price to drive initial sales momentum. Then release General Admission at full price, and VIP at 2-3x for those willing to pay premium. This creates urgency and maximizes revenue across segments.
Managing Ticket Sales
Track sales in real-time, manage orders, and monitor capacity across all ticket tiers.
Live Sales Dashboard
Monitor ticket sales by tier, revenue, and capacity in real-time.
Comp Tickets
Add complimentary tickets for staff, VIPs, or promotional purposes.
Guest List Export
Export attendee lists as CSV for printing, check-in, or post-event follow-up.
Cancellation Policy
Set refund policies: flexible, moderate, strict, or non-refundable.
Order Management
Each ticket order includes:
Event Day Check-In
Streamline entry with QR code scanning and real-time attendance tracking.
QR Code Scanning
- 1.Guest presents QR code from email or mobile wallet
- 2.Staff scans code with mobile device or tablet
- 3.System validates ticket and marks as "used"
- 4.Guest name, tier, and status displayed instantly
Manual Check-In
- Search by guest name, email, or ticket number
- Mark attendee as checked in with one click
- Add notes (e.g., "Arrived with guest +1")
- Undo accidental check-ins if needed
Live Check-In Dashboard
Monitor attendance in real-time during the event:
Duplicate Ticket Prevention
Once a ticket is scanned, it's automatically marked as "used" and cannot be scanned again (unless you enable re-entry for multi-day events). This prevents ticket fraud and unauthorized sharing.
Best Practices
Maximize Ticket Sales
- Launch Early Bird tickets 4-6 weeks before event
- Create scarcity with tier-specific capacity limits
- Send reminder emails 1 week and 1 day before event
- Promote on social media with countdown posts
Event Day Execution
- Set up check-in 1 hour before doors open
- Have multiple check-in stations for large events (200+ guests)
- Print backup guest lists in case of tech issues
- Staff should have tablets/phones with check-in dashboard open
Guest Communication
- Include venue directions and parking info in confirmation
- Clearly state doors open vs. event start time
- List what's included (food, drinks, swag) per tier
- Send event-day reminder with QR code 24hrs before
Post-Event Follow-Up
- Review attendance vs. tickets sold metrics
- Send thank-you email with event photos
- Collect feedback via survey for future improvements
- Announce next event and offer early access to past attendees
Related Documentation
Ready to Host Unforgettable Events?
Upgrade to the Scale plan to unlock Events & Ticketing, along with Resources, Groups, and advanced features.
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