Analytics & Reports
Make data-driven decisions with comprehensive insights into bookings, revenue, guest behavior, and performance metrics. Track what matters and optimize your business.
Overview
Analytics provides real-time insights into your business performance. Track revenue, monitor booking trends, understand guest behavior, and identify opportunities for growth. All data is automatically collected and visualized—no manual work required.
Real-Time Data
Metrics update instantly as bookings come in and experiences complete
Visual Reports
Beautiful charts and graphs that make complex data easy to understand
Export Data
Download reports as CSV for deeper analysis or accounting purposes
Scale Plan Feature
Advanced analytics features including revenue forecasting, cohort analysis, and custom reports are available on the Scale plan and above. Basic analytics are included in all plans.
Dashboard Metrics
Your analytics dashboard provides an at-a-glance view of your business health. All metrics can be filtered by date range, property, or experience.
Key Performance Indicators
$24,580
Total Revenue
186
Total Bookings
542
Total Guests
$132
Avg Booking Value
Understanding Your Metrics
Total Revenue
Gross revenue from all confirmed and completed bookings, before platform fees.
- • Includes taxes and add-ons
- • Excludes cancelled bookings
- • Compare periods to spot trends
Total Bookings
Number of confirmed reservations across all experiences and properties.
- • Watch for seasonal patterns
- • Track growth month-over-month
- • Compare to available capacity
Total Guests
Total number of participants across all bookings (booking count × guest count).
- • Higher = better capacity utilization
- • Useful for staffing decisions
- • Compare to max capacity
Average Booking Value
Total revenue divided by number of bookings. A key profitability metric.
- • Increase with add-ons and upsells
- • Track impact of pricing changes
- • Compare across experiences
Interpreting Changes
Green percentages with upward arrows indicate growth compared to the previous period. Red percentages with downward arrows show decline. A declining average booking value isn't necessarily bad—it could mean you're attracting more budget-conscious guests and increasing volume.
Revenue Reports
Dive deep into your revenue streams with detailed breakdowns by time, experience, property, and booking source.
Revenue Over Time
Track your revenue trends with daily, weekly, or monthly views.
- Visualize seasonal patterns and growth trends
- Compare year-over-year performance
- Identify your busiest revenue days/weeks
- Forecast future revenue based on trends
Revenue Breakdown
See where your revenue comes from with detailed segmentation.
- By Experience: Which activities earn the most
- By Property: Revenue per location
- By Source: Widget vs API vs affiliate
- By Category: Compare experience types
Transaction Fee Analytics
Understand your platform fees and see how much you could save by upgrading plans.
Current Month Fees
$847
3.5% of GMV
All-Time Fees
$8,420
412 bookings
Potential Savings
$254/mo
Upgrade to Scale plan
Net Revenue
"Net Revenue" in your reports shows what you receive after platform fees are deducted. This is the amount that will be paid out to your bank account. Track both gross and net to understand your true profitability.
Experience Performance
Analyze individual experiences to identify your best performers and opportunities for improvement.
| Metric | What It Shows | How to Use It |
|---|---|---|
Total Bookings | How many times the experience was booked | High volume = strong demand. Low volume might need better marketing or pricing. |
Revenue Generated | Total revenue from this experience | Your top earners. Invest in promoting these experiences. |
Conversion Rate | % of viewers who book after viewing | Low rate = improve photos, description, or pricing. High = successful listing. |
Average Rating | Guest satisfaction score | Below 4.0 needs improvement. Above 4.5 is excellent—promote heavily. |
Capacity Utilization | % of available spots filled | Over 80% = increase capacity or prices. Under 50% = improve availability/marketing. |
Cancellation Rate | % of bookings cancelled | High rate indicates unclear descriptions or guest expectations mismatch. |
Identifying Top Performers
Your "Top Experiences" widget shows your best performers. Look for:
Guest Insights
Understand your guest demographics, behavior patterns, and booking preferences to better tailor your offerings.
Booking Patterns
- Lead Time: How far in advance guests book (helps with inventory planning)
- Day of Week: Which days are most popular for bookings and experiences
- Time of Day: When guests prefer to book and when they prefer experiences
- Party Size: Average group size by experience type
Guest Sources
- Direct Bookings: Guests who found you through your website widget
- Affiliate Clicks: Guests coming from curated experience platforms
- API Bookings: Reservations made through integrated systems
- Repeat Guests: Percentage of guests who book multiple times
Conversion Tracking
Track how guests move through your booking funnel to identify drop-off points:
Improve Conversion
If you see a big drop-off between Experience Clicks and Checkout Started, your pricing or availability might be an issue. If the drop is between Checkout Started and Completed, simplify your checkout form or reduce the number of required fields.
Exporting Data
Download your analytics data for deeper analysis, accounting, or integration with other business tools.
Quick Exports
- CSV Format: Open in Excel, Google Sheets, or any spreadsheet
- Custom Date Range: Export any time period you need
- Filtered Data: Export only specific properties or experiences
- Instant Download: No waiting—files generate immediately
Available Reports
- Bookings Report: All booking details with guest info
- Revenue Report: Financial summary by period
- Experience Performance: Metrics for each experience
- Transaction Fees: Platform fee breakdown
How to Export
- 1.Navigate to Dashboard → Analytics
- 2.Click the Export button in the top-right
- 3.Select your date range and filters
- 4.Choose which data to include (bookings, revenue, guests, etc.)
- 5.Click Download CSV
Scheduled Exports (Coming Soon)
Soon you'll be able to set up automated exports that are sent to your email weekly or monthly. Perfect for accounting teams or regular business reviews.
Best Practices
Make the most of your analytics to drive better business decisions.
Regular Review
- Check dashboard weekly to spot trends early
- Compare month-over-month performance
- Set revenue and booking goals to track progress
- Export monthly reports for record-keeping
Actionable Insights
- Double down on top-performing experiences
- Improve or remove consistently low-rated offerings
- Adjust pricing based on conversion rates
- Add capacity during high-demand periods
Optimization
- Test different price points and track impact
- Use cancellation data to refine policies
- Analyze conversion funnel for friction points
- Optimize photos and descriptions for low-converting experiences
Forecasting
- Identify seasonal patterns for staffing
- Plan inventory based on booking lead times
- Use year-over-year data for growth projections
- Predict cash flow with revenue trends
Advanced Analytics
Scale plan and above includes advanced analytics features for deeper insights.
Cohort Analysis
Track guest retention and lifetime value by signup date cohorts
Revenue Forecasting
AI-powered predictions based on historical trends and seasonality
Custom Dashboards
Build personalized views with the metrics that matter most to you
API Access
Pull analytics data into your own BI tools or data warehouse
Custom Reports
Build automated reports tailored to your specific business needs
Multi-Property Rollup
Consolidated analytics across all properties and brands
Related Documentation
Booking Management
Learn how to manage reservations and guest communications
Experience Management
Optimize your experience offerings based on performance data
Pricing Plans
See which analytics features are included in each plan
Resources & Amenities
Track utilization and revenue for cabanas, day passes, and more
Ready for Advanced Analytics?
Upgrade to Scale plan to unlock revenue forecasting, cohort analysis, custom dashboards, and more powerful insights.
View Plans